Get Inside Your Customers’ Heads
Understanding your customer is always key, but it is never more important than when you are selling in a down economy. Improve your sales territory planning by getting hip to changes in customer philosophy that accompany recession-time business.
During a recession, salespeople need to recognize the changes that occur in customer...
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Selling in a Down Economy
How a Down Economy Alters Customer buying Philosophy
Turn Off the TV Get Out and Sell! A Sales Plan for a Down Economy
During tough economic times like these, salespeople tend to let the following three thoughts dominate their minds:
1. All of my associates or employees are plagued by recession blues.
2. The news media is constantly moaning and groaning about the doom and gloom status of the economy.
3. To top it off, my customers are getting sucked...
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